PR Strategies for a New Market Entry, Campus X, четвъртък, 04. април 2019

Building brand awareness for new products or in new markets can be a pain in the *ss, especially when you’re a startup on a tight marketing budget.
The good news is that you can still get media and influential people to cover your business without spending your entire investment on PR. In a world where everyone is getting crazy about “influencers” and “thought leaders”, we decided to get together and give you some useful tips about:

How to pitch your company story to the media?
How to become a media guest blogger?
How to define your goals as a guest writer in a media outlet?
How to position yourself as an influencer/thought leader in your domain?
How to approach influencers/thought leaders and get them to cover you?

Join us on April 4th in Campus X for a fireside chat about the dos and don’ts in international PR strategies.

To bring multiple perspectives to the table, we’ve invited a group of experienced PRs, bloggers, influencers and journalists from Bulgaria and Austria. Together we’ll share our experience in creating and distributing content that converts.

Who is this event for?

marketeers, PRs, startup founders and domain experts who have something interesting to share and want to build brand awareness
growth hackers in search of referrals and backlinks
anyone interested in content creation, guest blogging and influencer marketing


Meet the panel:
Bernhard Holzer is CEO of woodspr and Head of Communications at AustrianStartups. He’s been a PR professional for more than a decade and is one of the most well-known communications experts in the DACH-Startup scene.
Preslava Tsacheva is Product PR guru specialized in influencers marketing and digital communication. She herself is a blogger, an influencer and experienced strategist responsible for global premium brands in various industries at All Channels Communications.
Ivan Yanakiev is an MD of All Channels Communications. He has 10+ years of experience in communications, marketing and PR for global companies in telecommunications, finance, tech, FMCG and politics.
Alex Kozbunarova, in her very core, is a tech & business journalist who “passionalized” on startups and innovative companies. She’s worked in various newsrooms in Bulgaria and abroad and is now the editorial lead of

четвъртък, 04. април 2019, Campus X, PR Strategies for a New Market Entry

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